‘Pink tax’: Why women pay more for products and services

The concept of “pink tax”, whereby women pay more for goods and services equivalent to men’s, has been mentioned since the 1990s. However, a recent study shows that sex-based price discrimination is rampant. always in various sectors.

A recent American study found that five personal care products, such as deodorants and shaving products for men and women, had higher retail prices for the women’s version.

In New Zealand, women are also fighting higher retail prices with products such as disposable razors costing about 7% more than the male equivalent of the same brands.

For services such as hairdressing prices, the majority of outlets have a different price list for men and women. When looking at three of Auckland’s top-rated barber shops, the gap is between $ 21 and $ 58 between men’s and women’s cuts.

Whether it’s a stylist, a senior stylist or a creative director, women have always been more billed than men.

When asked why women’s prices were higher, a salon receptionist said, “It’s always like that.”

“A woman’s haircut is more complex and takes longer,” said the receptionist of another salon.

Instead of thinking that a man could have a longer and more stylized cut than a woman with short hair, these salons seem to be content to divide prices by sex.

Hair products like shampoo and conditioner also showed one of the biggest price differences in the recent US study, with women paying 48% more than men.

Overall, the price gap between men’s and women’s products was 7% on average, according to the study.

However, not all kiwifruit companies charge women more. The Auckland Hair Salon I’m not a barber, led by a Hong Kong expat, offers men’s and women’s cuts at $ 28, and BlowUp Hairdressing in Wellington also uses a neutral pricing structure.

Matthew Kane, General Manager of BlowUp, has been following a pricing structure based on hair length and length of service since the 1990s, as he works in the LGBT community in Toronto, Canada.

“Some of our clients were fabulous, long-haired men, and some of them were female, just wanting a short back and sides. As a result, the gender-based model was a major disadvantage for the company, “said Kane. a customer from Westpac, said.

“Since then, I have been to New Zealand from Canada, and I have maintained this policy because more and more society is moving in that direction. The pricing policy reflects the individual needs of customers and the time we spent with them, “he added.

Research on price differentials between men and women dates back to 1994. A California report estimated that women paid an additional $ 1,351 per year for more expensive consumer goods. In 2015, the New York City Department of Consumer Affairs reported that women’s products were on average 7% more expensive, and that the numbers do not seem to have changed.

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